The "Who Cares" Philosophy (or learning to take risks)

Just Put Me On the Air

by Ron White

It was May 2000 and I was in the seminar business and discouraged. His name was Mr. Palmer and he was a 75 year old wealthy real estate mogul and my mentor.

"Mr. Palmer, I am so down. I have made so many mistakes and my business is in pieces."

"Ron, I make mistakes everyday... because I Do Something everyday."

I looked up from my drink and saw Mr. Palmer smiling. He then asked, "Do you follow me?"

I did. Loud and clear. He was saying, "Who cares if you made some mistakes. Mistakes only signify action and that is much better than inaction."

It was barely 12 months later and I knew I could break a memory record listed in the Guinness Book of World Records. It was set by a man who memorized 27 numbers in 1 minute and 21 seconds. I knew I could beat that. Although, I never had. I persuaded FOX television to let me attempt it on live television.

My best friend Brian helped me practice all week. He would call out 28 random numbers and at the same time he held a stopwatch and clocked me. It was very frustrating. Not once did I get it right.

Brian asked me, "You do realize you are going on FOX this week and you have never gotten this right. Are you sure you want to do this? It is live TV."

"I will get it right when it counts." I said, nervously hoping I was right.

The day before the show aired the FOX producers had me come to the studio to practice and I didn't get it right then either. The producers looked at me and said, "You don't have to go on tomorrow, if this is something you can't do."

My response without hesitation was, "Just put me on the air." She sighed and shook her head as if I was about to bring down the entire FOX network if I failed. What the producers didn't understand is that I now lived my life by the Mr. Palmer philosophy and that philosophy says, "Who Cares!"

March 1, 2001 the FOX host read out 28 digits and I nailed it with 6 seconds to spare! I had never gotten it right, however when it was clutch I nailed it! In baseball terms it was the bottom of the ninth, the bases were loaded, down by three runs with two strikes and I knocked it out of the park. The amazing thing is that I had never done it before!

My friends, family, neighbors and the bank teller all high-fived me that day. Eight years later, I still get speaking engagements because of that 1 minute and 15 seconds of my life.

If I had given into inaction and fear, I wouldn't have much of the income that I do today. And if I had failed, according to Mr. Palmer... "Who Cares!!"

This "Who Cares!!" philosophy that I learned from Mr. Palmer, not only causes me to risk in my life. It also makes me a fun speaker. I am not on the platform wondering what everyone thinks. I am having a Blast and it comes through. And you know what? People buy into what I am saying because they can tell it is really me and not a phony persona. However, they only see that because I believe in the "Who Cares!!" philosophy of Mr. Palmer.

I encourage you to live your life by the "Who Cares!!" philosophy and be willing to make a fool out of yourself (even if it means being on live television in front of the world). If you are willing to do that... I can guarantee you massive success even if you fail in your initial goal.

Ron White

Reproduced with permission from the Ron White Ezine. To subscribe to Ron White's Ezine, go to http://www.memoryinamonth.com or send an email with Join in the subject to ronwhite@yoursuccessstore.com

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